MBA Digital Marketing

Course Code Course Name Course Outcome
MBA – Digital Marketing SEM – II
201 Marketing Management CO201.1 REMEMBERING DESCRIBE the key terms associated with the 4 Ps of marketing.
CO201.2 UNDERSTANDING COMPARE and CONTRAST various approaches to pricing for a real-world marketing offering (commodities, goods, services, eproducts/e-services.)
CO201.3 APPLYING DEMONSTRATE an understanding of various channel options for a real-world marketing offering (commodities, goods, services, eproducts/e-services.)
CO201.4 ANALYSING EXAMINE the product line of a real-world marketing offering (commodities, goods, services, e-products/ e-services.)
CO201.5 EVALUATING EXPLAIN the role of various communication mix elements for a real-world marketing offering (commodities, goods, services, eproducts/e-services.)
CO201.6 CREATING DESIGN a marketing plan for a real-world marketing offering (commodities, goods, services, e-products/ e-services.)
202 Financial Management CO202.1 REMEMBERING DESCRIBE the basic concepts related to Financial Management, Various techniques of Financial Statement Analysis, Working Capital, Capital Structure, Leverages and Capital Budgeting.
CO202.2 UNDERSTANDING EXPLAIN in detail all theoretical concepts throughout the syllabus.
CO202.3 APPLYING PERFORM all the required calculations through relevant numerical problems.
CO202.4 ANALYSING ANALYZE the situation and comment on financial position of the firm,estimate working capital required, decide ideal capital structure, evaluate various project proposals
CO202.5 EVALUATING EVALUATE impact of business decisions on Financial Statements, Working Capital, Capital Structure and Capital Budgeting of the firm
203 Human Resource Management CO203.1 REMEMBERING DESCRIBE the role of Human Resource Function in an Organization.
CO203.2 UNDERSTANDING ENUMERATE the emerging trends and practices in HRM.
CO203.3 APPLYING ILLUSTRATE the different methods of HR Acquisition and retention.
CO203.4 ANALYSING DEMONSTRATE the use of different appraisal and training methods in an Organization.
CO203.5 EVALUATING OUTLINE the compensation strategies of an organization
CO203.6 CREATING INTERPRET the sample job descriptions and job specifications for contemporary entry level roles in real world organizations.
204 Operations & Supply Chain Management CO204.1 REMEMBERING DEFINE basic terms and concepts related to Production, Operations, Services, Supply Chain and Quality Management.
CO204.2 UNDERSTANDING EXPLAIN the process characteristics and their linkages with process-product matrix in a real-world context.
CO204.3 APPLYING DESCRIBE the various dimensions of production planning and control and their inter-linkages with forecasting.
CO204.4 ANALYSING CALCULATE inventory levels and order quantities and MAKE USE OF various inventory classification methods.
CO204.5 EVALUATING OUTLINE a typical Supply Chain Model for a product / service and ILLUSTRATE the linkages with Customer Issues, Logistic and Business Issues in a real-world context.
CO204.6 CREATING ELABORATE upon different operational issues in manufacturing and services organizations where the decision-making element is emphasized.
205 DM Fundamentals of Digital Marketing CO205DM.1 REMEMBERING RECALL the key concepts of e- consumer buying behavior.
CO205DM.2 UNDERSTANDING EXPLAIN the applications of Digital Marketing, Mobile Marketing, Affiliate Marketing, Video Marketing, EmailMarketing in multiple business domains and scenarios.
CO205DM.3 APPLYING DEVELOP a thought process to harness the power of Digital Marketing to improve the website or business.
CO205DM.4 ANALYSING ANALYSE Digital Marketing tools.
CO205DM.5 EVALUATING SELECT the right method for Digital Marketing in business.
CO205DM.6 CREATING COMBINE various tools and methods for business domains and scenarios.
206 DM Consumer Behavior in Digital Era CO206DM.1 REMEMBERING RECALL the key concepts of e- consumer buying behavior.
CO206DM.2 UNDERSTANDING ILLUSTRATE characteristics related with digital buying behavior with respect to B2C and B2B context.
CO206DM.3 APPLYING MAKE USE OF e- consumer buying behaviour information.
CO206DM.4 ANALYSING DISTINGUISH the customer buying roles related to B2B and B2C context in the digital buying environment.
CO206DM.5 EVALUATING DETERMINE appropriate consumer and B2B buying behavior process based on the digital buying segments.
CO206DM.6 CREATING ELABORATE the use of the e- consumer buying insights to meet the digital marketing needs in changing econsumer buying context.
207 Contemporary Frameworks in Management CO207.1 REMEMBERING DEFINE Emotional Intelligence (EQ), IDENTIFY the benefits of emotional intelligence and RELATE the 5 Dimensions of Trait EI Model to the practice of emotional intelligence.
CO207.2 UNDERSTANDING DESCRIBE how companies achieve transition from being good companies to great companies, and DISCUSS why and how most companies fail to make the transition.
CO207.3 APPLYING APPLY the 21 laws that make leadership work successfully to improve your leadership ability and ILLUSTRATE its positive impact on the whole organization.
CO207.4 ANALYSING EXAMINE the fundamental causes of organizational politics and team failure.
CO207.5 EVALUATING EXPLAIN the approach to being effective in attaining goals by aligning oneself to the “true north” principles based on a universal and timeless character ethic.
209 Start Up and New Venture Management CO209.1 REMEMBERING DESCRIBE the strategic decisions involved in establishing a startup.
CO209.2 UNDERSTANDING EXPLAIN the decision-making matrix of entrepreneur in establishing a startup.
CO209.3 APPLYING IDENTIFY the issues in developing a team to establish and grow a startup.
CO209.4 ANALYSING FORMULATE a go to market strategy for a startup.
CO209.5 EVALUATING DESIGN a workable funding model for a proposed startup.
CO209.6 CREATING DEVELOP a convincing business plan description to communicate value of the new venture to customers, investors and other stakeholders.
210 Qualitative Research Methods CO210.1 REMEMBERING ENUMERATE the key terms associated with Qualitative research approach.
CO210.2 UNDERSTANDING COMPARE and CONTRAST Qualitative research approach with the Quantitative approach.
CO210.3 APPLYING CONSTRUCT appropriate research and sampling designs for Qualitative research work in real world business and non-business contexts.
CO210.4 ANALYSING ILLUSTRATE the use of appropriate qualitative research methods in real world business and non-business contexts.
CO210.5 EVALUATING EVALUATE the quality of Qualitative Research work.
CO210.6 CREATING COMBINE Qualitative and Quantitative research approaches in a real-world research project.
217 DM Search Engine Marketing I CO217DM.1 REMEMBERING DEFINE the key concepts in Search Engine Marketing.
CO217DM.2 UNDERSTANDING EXPLAIN the key SEO Tools and techniques.
CO217DM.3 APPLYING EXPERIMENT with various techniques and tools for SEO.
CO217DM.4 ANALYSING DISCOVER Inbound Marketing Strategy as a tool for SEM.
CO217DM.5 EVALUATING MEASURE the effectiveness of website optimization by using website analytics.
220 DM Website Design & Development CO220DM.1 REMEMBERING DEFINE the key concepts used in website designing and development.
CO220DM.2 UNDERSTANDING DEMONSTRATE the basics of website planning and Development.
CO220DM.3 APPLYING CONSTRUCT an Individual website or Business website using WordPress or any other suitable website development platforms.
CO220DM.4 ANALYSING CLASSIFY types of websites and their significance.
CO220DM.5 EVALUATING ASSESS the performance of your website by taking a call to action.
CO220DM.6 CREATING GENERATE Plan to Publish your website.