|MBA – Digital Marketing SEM – II
|DESCRIBE the key terms associated with the 4 Ps of marketing.
|COMPARE and CONTRAST various approaches to pricing for a real-world marketing offering (commodities, goods, services, eproducts/e-services.)
|DEMONSTRATE an understanding of various channel options for a real-world marketing offering (commodities, goods, services, eproducts/e-services.)
|EXAMINE the product line of a real-world marketing offering (commodities, goods, services, e-products/ e-services.)
|EXPLAIN the role of various communication mix elements for a real-world marketing offering (commodities, goods, services, eproducts/e-services.)
|DESIGN a marketing plan for a real-world marketing offering (commodities, goods, services, e-products/ e-services.)
|DESCRIBE the basic concepts related to Financial Management, Various techniques of Financial Statement Analysis, Working Capital, Capital Structure, Leverages and Capital Budgeting.
|EXPLAIN in detail all theoretical concepts throughout the syllabus.
|PERFORM all the required calculations through relevant numerical problems.
|ANALYZE the situation and comment on financial position of the firm,estimate working capital required, decide ideal capital structure, evaluate various project proposals
|EVALUATE impact of business decisions on Financial Statements, Working Capital, Capital Structure and Capital Budgeting of the firm
|Human Resource Management
|DESCRIBE the role of Human Resource Function in an Organization.
|ENUMERATE the emerging trends and practices in HRM.
|ILLUSTRATE the different methods of HR Acquisition and retention.
|DEMONSTRATE the use of different appraisal and training methods in an Organization.
|OUTLINE the compensation strategies of an organization
|INTERPRET the sample job descriptions and job specifications for contemporary entry level roles in real world organizations.
|Operations & Supply Chain Management
|DEFINE basic terms and concepts related to Production, Operations, Services, Supply Chain and Quality Management.
|EXPLAIN the process characteristics and their linkages with process-product matrix in a real-world context.
|DESCRIBE the various dimensions of production planning and control and their inter-linkages with forecasting.
|CALCULATE inventory levels and order quantities and MAKE USE OF various inventory classification methods.
|OUTLINE a typical Supply Chain Model for a product / service and ILLUSTRATE the linkages with Customer Issues, Logistic and Business Issues in a real-world context.
|ELABORATE upon different operational issues in manufacturing and services organizations where the decision-making element is emphasized.
|Fundamentals of Digital Marketing
|RECALL the key concepts of e- consumer buying behavior.
|EXPLAIN the applications of Digital Marketing, Mobile Marketing, Affiliate Marketing, Video Marketing, EmailMarketing in multiple business domains and scenarios.
|DEVELOP a thought process to harness the power of Digital Marketing to improve the website or business.
|ANALYSE Digital Marketing tools.
|SELECT the right method for Digital Marketing in business.
|COMBINE various tools and methods for business domains and scenarios.
|Consumer Behavior in Digital Era
|RECALL the key concepts of e- consumer buying behavior.
|ILLUSTRATE characteristics related with digital buying behavior with respect to B2C and B2B context.
|MAKE USE OF e- consumer buying behaviour information.
|DISTINGUISH the customer buying roles related to B2B and B2C context in the digital buying environment.
|DETERMINE appropriate consumer and B2B buying behavior process based on the digital buying segments.
|ELABORATE the use of the e- consumer buying insights to meet the digital marketing needs in changing econsumer buying context.
|Contemporary Frameworks in Management
|DEFINE Emotional Intelligence (EQ), IDENTIFY the benefits of emotional intelligence and RELATE the 5 Dimensions of Trait EI Model to the practice of emotional intelligence.
|DESCRIBE how companies achieve transition from being good companies to great companies, and DISCUSS why and how most companies fail to make the transition.
|APPLY the 21 laws that make leadership work successfully to improve your leadership ability and ILLUSTRATE its positive impact on the whole organization.
|EXAMINE the fundamental causes of organizational politics and team failure.
|EXPLAIN the approach to being effective in attaining goals by aligning oneself to the “true north” principles based on a universal and timeless character ethic.
|Start Up and New Venture Management
|DESCRIBE the strategic decisions involved in establishing a startup.
|EXPLAIN the decision-making matrix of entrepreneur in establishing a startup.
|IDENTIFY the issues in developing a team to establish and grow a startup.
|FORMULATE a go to market strategy for a startup.
|DESIGN a workable funding model for a proposed startup.
|DEVELOP a convincing business plan description to communicate value of the new venture to customers, investors and other stakeholders.
|Qualitative Research Methods
|ENUMERATE the key terms associated with Qualitative research approach.
|COMPARE and CONTRAST Qualitative research approach with the Quantitative approach.
|CONSTRUCT appropriate research and sampling designs for Qualitative research work in real world business and non-business contexts.
|ILLUSTRATE the use of appropriate qualitative research methods in real world business and non-business contexts.
|EVALUATE the quality of Qualitative Research work.
|COMBINE Qualitative and Quantitative research approaches in a real-world research project.
|Search Engine Marketing I
|DEFINE the key concepts in Search Engine Marketing.
|EXPLAIN the key SEO Tools and techniques.
|EXPERIMENT with various techniques and tools for SEO.
|DISCOVER Inbound Marketing Strategy as a tool for SEM.
|MEASURE the effectiveness of website optimization by using website analytics.
|Website Design & Development
|DEFINE the key concepts used in website designing and development.
|DEMONSTRATE the basics of website planning and Development.
|CONSTRUCT an Individual website or Business website using WordPress or any other suitable website development platforms.
|CLASSIFY types of websites and their significance.
|ASSESS the performance of your website by taking a call to action.
|GENERATE Plan to Publish your website.